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So summer’s not quite here yet, but I think it’s safe to officially send the clean girl packing once and for all.
Don’t cry.
After all, whispers about her impending demise did start up a couple years back.
She’s had a good long life, her 15 minutes in the sun and all the rest, and now fashion’s (and even interior design’s) pendulum is swinging the other way.
Suddenly, we can’t help but do a double take at the new kid in class.
Maximalism, or what I like to call messy chic style, is often jarring, asymmetrical, clashy, and imperfect. In an otherwise bland fashion landscape, she’s the graffiti.

Jean-Michel Basquiat


taken at Portugal Fashion Week


Here’s an invitation to relinquish the pressure of always needing to look perfectly groomed, even at the gym.

In fact, messy chic says Forget the gym. Let’s eat pizza in bed…but, like, only if you want to.
Because, above all, she makes a lot of room for you to experiment and push your fashion boundaries as far as you’d like.
So this isn’t just maximalism returning. It’s a rejection of:
hyper-curation
algorithmic picture-prettiness
wellness-as-performance
aspirational sterility
being “presentable” at all times

FKA twigs | KNWLS outfits via Pinterest | Kate Moss | Dilara Findikoglu dress | outfit from Our Legacy | reblog by @sensitiveglow





With that said, here are two online shops I’m recommending for your summer of mess—but, like, only if you want one. :)
#1. APOC Store
A marketplace designated for emerging artists and fashion designers.

Arc Us Arkus
I don’t hear much talk of APOC anywhere online.
how come?
because it’s made up of indie designers??
because the fashion industrial complex isn’t pushing it???
Whatever the case, the APOC store’s one to watch, offering options ranging from wearable to wonderfully bizarre.
For if you like it normal-ish

Olivia Rubens

Lou de Bètoly

Gabrielle Rosenstein
For if you like it pretty weird

Harri

Sun Woo | Polyhedron


Sun Woo
Specializing “in true vintage and antique clothing, designer fashion, textiles, jewelry, art objects, oddities, ephemera, and costume from the 1870s–1970s.”

Shop the Green Room NYC



Shop the Green Room NYC

You know it’s a down-to-earth kind of shop when they take pics of merch on the floor.

So, maybe you don’t need that perfectly curated capsule wardrobe this summer.
After years of neutral supremacy and clean lines, can we get back to playing around—even a little—with our personal styles, please?
And what better time to do it than with a new season just around the corner?



